Joico Colour Balance Purple Shampoo 300ml

Immediate cooling results, plus round-the-clock healthy hair protection.

* Instantly neutralizes unwanted yellow and warm tones in blonde hair
* Long-lasting results through 12 washes
* Boosts shine and smoothness
* Over 2X stronger hair
* Controls static
* Paraben-free

VIOLET PIGMENTS
Directly attach to the hair and instantly neutralize unwanted yellow tones.

GREEN TEA EXTRACT AND UV
Absorbers Help fight fading and tonal change to keep color looking great.

SMARTRELEASE TECHNOLOGY
Our one-of-a-kind liposome delivery system, packs a punch—continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.